German soccer giants Bayern Munich have opened a new office in Seoul, South Korea, as they look to expand their commercial footprint in Asia.

The Bundesliga club said the move will “strengthen their presence in an important growth region of Asia and aim to further expand their economic and social ties in South Korea.”

The office is located on the premises of the German-Korean Chamber of Industry and Commerce.

It will be headed up by Dong-Hoon Seo, the club’s business development manager.

Bayern currently have South Korean international Min-jae Kim on their books, and the club also played in Seoul as part of their pre-season Audi Summer Tour for the first time in 2024.

Commercially, Bayern have a long-term partnership with Nexen Tire, the South Korean brand.

The Bavarian outfit also has a partnership with the South Korean Football Association, which has been in place since 2019, to develop young South Korean players.

Earlier this month, South Korean club Jeju SK FC signed a deal with Bayern and US side Los Angeles Football Club focused on youth development.