Most Valuable Promotions (MVP), the combat sports promoter, has announced that its upcoming Serrano vs Manzur boxing fight night will be livestreamed on social media platform TikTok in a first for the sport.
Indeed, this will be the first championship boxing event to air in partnership with TikTok on the TikTok Live platform.
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Taking place on August 21 at the Pechanga Resort and Casino in Temecula, California, US, the fight night will see the unified WBA, WBO, and Ring Magazine women’s featherweight champion Amanda Serrano defend her belts against #2-ranked challenger Lucrezia Manzur of Argentina.
Speaking on the announcement, Jake Paul and Nakisa Bidarian, the co-founders of MVP, pointed to demographic overlaps between the promotion’s fanbase and TikTok’s targeted user base as a key driver behind the partnership, saying: “From day one, MVP has challenged the traditional boxing model by creating the biggest moments and opportunities for fighters while finding new ways to bring the sport to fans around the world.
“Partnering with TikTok to deliver the first-ever championship boxing event on TikTok Live is another example of that vision to grow the audience for boxing and make world championship fights more accessible than ever. This event will also further activate MVP’s loyal fanbase among hard-to-reach Gen Z and Gen Alpha audiences, demographics that MVP has consistently reached better than anyone else in the sport.”
MVP has favored OTT distribution for its events, most commonly partnering with Netflix for its boxing and MMA fight cards, the most recent of which saw retired MMA fighters Ronda Rousey and Gina Carano compete back in May, which attracted a major global audience that peaked at close to 17 million.
Before that, Netflix also showcased the December bout between boxer Anthony Joshua and influencer-cum-boxer Paul, which drew a global audience of more than 30 million on the service.
This partnership also illustrates TikTok’s growing aims for the sports industry, which has seen it strike tie-ups with a number of high-profile sports properties in recent years, leveraging the massive user base of the platform and the high profile of its ‘content creators’ to attract major leagues and promotions to the service.
Only yesterday, TikTok confirmed a new global partnership with US basketball's elite NBA and WNBA, leveraging the TikTok GamePlan product suite that allows sports teams, leagues, and broadcasters to “drive discovery and deepen fan engagement.”
During the 2026 NBA Finals, the NBA leveraged TikTok GamePlan across two fan experiences: an in-app anchor and detail page that generated 497 million impressions and an NBA Finals search hub that delivered 426,000 referrals to watch games through the league’s Tap to Watch feature.
TikTok is currently working with FIFA, soccer's governing body, at the ongoing 2026 FIFA World Cup across Mexico, the US, and Canada as part of a content tie-up.
Earlier this month, TikTok also entered into a strategic partnership with WSC Sports, the sports-focused video content provider.
In terms of recent TikTok partnership activity, mid-June saw the platform announce the expansion of its content partnership with men's tennis' elite ATP Tour.
Earlier in 2026, meanwhile, deals were unveiled with Major League Baseball in North America and with Formula 1 racing team Aston Martin.
