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Promotion for Luton or Coventry is a fairytale story that ends with huge financial rewards

The teams will face off in the EFL Championship playoff final on Saturday, where the riches of the Premier League awaits.

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Does Fanatics’ partnership with Sky Sports herald a new era for sports e-commerce?

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Welsh Rugby Union avoids losing millions in sponsorship income with EGM result

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The impact of gambling front-of-shirt sponsorship ban in the Premier League

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International cricket needs structural revamp but dominance of ‘big three’ is a hindrance

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NFL’s new international deal with DAZN will be key to continued global growth

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Women’s soccer primed to showcase evolution despite FIFA own goals

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Is American tennis on the rise again?

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Is Disney preparing to get out of the Sports game?

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The exit of Cazoo and LV= from English cricket sponsorship could attract IPL franchises

Tom Subak-Sharpe

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Why are telecoms companies exiting the sports broadcasting market?

Peter Scrimgeour

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Should Manchester United fans be excited about potential Qatari ownership?

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Are Jake Paul and celebrity fights good or bad for elite boxing?

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The dwindling popularity of the All-Star Game should concern the NBA

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Ngannou’s UFC departure continues to highlight White’s indifference towards fighters

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Understanding the prominence of stadium naming rights deals in North America

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Netflix could spark a commercial revolution for rugby union

Tom Subak-Sharpe

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Is the new FIFA Club World Cup format a good idea?

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Italian soccer holds its breath as Juventus docked 15 points for financial irregularities

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Surge in WSL match attendances demonstrates growing interest in women’s game

Tom Subak-Sharpe

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Strange judging decisions in the UFC can have serious knock-on effects for fighters

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Why brands turned to athlete endorsements at the FIFA 2022 World Cup

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What next for Juventus?

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Messi risks reputation and legacy with Saudi Arabia deal

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Exploring the viability of an NFL European division

Tom Subak-Sharpe

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The disorganization of the 2022 World Cup continues to shine a negative spotlight on FIFA and host nation Qatar

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Potential new owners for Liverpool FC have fans concerned about the sport’s direction

Sportcal Editorial Team

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What a Formula 1 return to Africa could mean for the sport and the continent

Tom Subak-Sharpe

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Saudi Arabia: from underdog to esports leader

Sportcal Editorial Team

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Veritone’s Sport X is TikTok for media buyers

Sportcal Editorial Team

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Who will host AFCON 2025, and why is hosting the event such a great opportunity?

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The future of women’s boxing looks positive as women’s sport continues to flourish

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$30.98 million of deals in danger as Cazoo reverses its European strategy

Tom Subak-Sharpe

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The inherent hesitancy of sport to embrace new ideas may be its biggest weakness

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Who is sponsoring the Qatar World Cup?

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Anthony Edwards’ recent social media controversy highlights the pitfalls that social media can present for athletes

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Multi-club ownership gives investors the chance for the biggest returns

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New York produces another potential commercial superstar as a generational talent emerges to replace tennis’ old guard