The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of Serie A 2023/24 includes an in-depth view and detailed evaluation of Cagliari’s sponsor partners. Buy the report here.
Cagliari’s total sponsorship revenue for the 2023/24 season is over $7m, with the biggest single investment coming from ISOLA Artigianato di Sardegna, which is an agreement valued at $0.84m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Cagliari have sponsorship agreements with 29 brands in the 2023/24 season, with their top five partners accounting for 51% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include ISOLA Artigianato di Sardegna, Moby Lines, Ichnusa, Arborea and Eye Sport Wear, among others. The table below shows the top ten sponsors of Cagliari in the 2023/24 season.
Business & consumer services & pharmaceuticals & healthcare industries have struck the most deals
The business & consumer services industry is the most heavily represented, totaling four agreements with Cagliari in 2023/24. This is followed by pharmaceuticals & healthcare, beverages, travel & tourism and retail.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Cagliari, as well as those of all other Serie A clubs, buy the report here.