The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of the Premier League 2023/24 includes an in-depth view and detailed evaluation of Sheffield United FC’s sponsor partners. Buy the report here.
Sheffield United’s total sponsorship revenue for the 2023/24 season is over $9m, with the biggest single investment coming from CFI Financial Group, which is an agreement valued at $4.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Sheffield United have sponsorship agreements with 19 brands in the 2023/24 season, with their top five partners accounting for 70% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include CFI Financial Group, Errea, Yelo, Ultimate Champions and CISDI, among others. The table below shows the top ten sponsors of Sheffield United in the 2023/24 season.
Business & consumer services & travel & tourism industries have struck the most deals
The business & consumer services industry is the most heavily represented, totaling three agreements with Sheffield United in 2023/24. This is followed by travel & tourism, construction & real estate, food and gambling.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Sheffield United, as well as those of all other Premier League clubs, buy the report here.