The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s The Business of Serie A 2023/24 includes an in-depth view and detailed evaluation of Genoa’s sponsor partners. Buy the report here.
Genoa’s total sponsorship revenue for the 2023/24 season is over $7.9m, with the biggest single investment coming from Pulsee Luce e Gas, which is an agreement valued at $2.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Genoa have sponsorship agreements with 30 brands in the 2023/24 season, with their top five partners accounting for 59% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Pulsee Luce e Gas, Kappa, Leaseplan, MSC Cruises and Vivaticket, among others. The table below shows the top ten sponsors of Genoa in the 2023/24 season.
Food & pharmaceuticals & healthcare industries have struck the most deals
The food industry is the most heavily represented, totaling six agreements with Genoa in 2023/24. This is followed by pharmaceuticals & healthcare, travel & tourism, business & consumer services and energy & utilities.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Genoa, as well as those of all other Serie A clubs, buy the report here.