Tire manufacturer Discount Tire and the US top-tier Major League Soccer (MLS) have announced a new multi-year partnership.

Through the partnership, Discount Tire will be designated as the official tire retailer of MLS, the MLS All-Star Game, and the MLS Cup.

As part of the deal, Discount Tire will have integration in MLS broadcasts, advertise on MLS Season Pass and Fox, feature in in-stadium promotions, offer customer sweepstakes, fan experiences, and launch marketing and community outreach programs at many of its US stores.

The ANC agency brokered the deal on behalf of Discount Tire.

Discount Tire already has partnerships with MLS teams Inter Miami, Portland Timbers, Seattle Sounders, FC Cincinnati, Nashville SC, and Chicago Fire.

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