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Rugby union -
25 Jan 2021
- Sponsorship
English rugby union’s Premiership Rugby has today appointed Turnstile, the sponsorship-pricing platform, to value its partnership offerings.
Olympics -
25 Jan 2021
Japan’s economy stands to lose over 2.4 trillion yen ($23 billion) if spectators cannot attend this year’s Tokyo Olympic Games at all, according to new research.
American football -
22 Jan 2021
- Betting
The Washington Football Team have become the first franchise in American football’s NFL to secure a sports betting licence through its partnership with FanDuel, the fantasy sports company.
Motor racing -
22 Jan 2021
- Media rights
Turkey’s Saran Media Group has made a further motorsport rights acquisition in agreeing a deal to televise the first season of Pure ETCR, the new international electric touring car series.
Mixed martial arts -
22 Jan 2021
- Media rights
Eleven Sports, the international pay-television broadcaster, has retained rights in Belgium to mixed martial arts’ Ultimate Fight Championship in a multi-year deal.
Soccer -
22 Jan 2021
- Betting
Real Madrid, the Spanish soccer giants, have agreed a new sports betting partnership with Russian company Fonbet to the end of the 2022-23 season despite an impending ban on gambling advertising in their home country.
Handball -
22 Jan 2021
- Media rights
TVP, the Polish public-service broadcaster, has secured domestic rights to the remainder of the World Men's Handball Championship after reaching a “compromise” with Sportfive, the international sports marketing agency.
Cycling -
22 Jan 2021
- Agency
Inside Edge, the UK-based sports marketing agency, has been appointed global sponsorship sales agency for the inaugural combined 2023 UCI Cycling World Championships.
Horse racing -
21 Jan 2021
- Media rights
HBA Media, the independent rights agency in horse racing, has struck broadcast rights deals across key global territories for the upcoming Pegasus World Cup Championship Invitational Series.
Sailing -
21 Jan 2021
- Events
SailGP, the nascent sailing league, has settled on eight races for its second season, with New Zealand the final location added to the schedule.