Motorcycling - 27 Jan 2021 - Sponsorship
Liqui Moly, the German automotive lubricants brand that is a prominent sponsor in motorsport, has today been named as title partner of MotoGP’s German Grand Prix until 2023 to expand its long-standing association with the competition.
Business - 27 Jan 2021 - Agency
PTI Digital, the UK-based sports and entertainment consultancy, has expanded its footprint with the opening of a new office in the Australian city of Melbourne.
Mixed martial arts - 27 Jan 2021
UFC 257, the latest edition of the mixed martial arts promotion, attracted 1.6 million individual purchases worldwide on pay-per-view, including 1.2 million on the ESPN+ streaming service, which had rights to the event in the US.
Golf - 27 Jan 2021 - Betting
FanDuel, the US fantasy sports and betting company, has announced it is to start providing real-time highlights of events from men's golf's PGA Tour to its users.
Soccer - 26 Jan 2021 - Media rights
DAZN, the international over-the-top subscription platform, has secured broadcast rights in Germany to soccer’s upcoming Fifa Club World Cup, which will feature domestic giants and reigning European champions Bayern Munich.
Business - 26 Jan 2021
Matchroom Sport, the UK-based promotions company headed up by Barry Hearn, has launched an independent production arm, Matchroom Media.
Soccer - 26 Jan 2021 - Financial
The 20 richest clubs in European soccer will suffer losses of over €2 billion ($2.4 billion) in revenue by the end of the 2020-21 season due to the ongoing financial impact of the Covid-19 pandemic, according to the latest Deloitte Football Money League report.
Soccer - 25 Jan 2021 - Clubs & teams
49ers Enterprises, the investment arm of NFL American football's San Francisco 49ers, has today increased its minority stake in Leeds United to 37 per cent after pumping a further £50 million ($68 million) into the English Premier League soccer club.
Soccer - 25 Jan 2021
The Asian Football Confederation has today renewed and expanded its sponsorship and licensing-based partnership with Konami, the video game developer, in a four-year deal.