News

News

NFL continues to tap into financial sector with US Bank deal

American football’s NFL has announced a new multi-year partnership with US Bank, making it the league’s official bank and wealth…

News

America’s Cup Partnership hires former Sky Italia exec Perrelli as CEO

Sponsorship

Glasgow 2026 adds Jubel as beer partner

Media

ESPN to stream curling’s debut season of Rock League

Media

NHL’s Senators and Bell Media renew local broadcast deal

Media

FanCode keeps exclusive rights to golf majors in India

Media

PFL announces Sky NZ broadcast partnership for 2026

News

FIFA brings in first-ever prediction markets partner for World Cup

News

Topps returns as NFL’s official trading card partner

Susan Lingeswaran

Sponsorship

Newcastle land first training ground naming partner with £18m Knox deal

News

Coca-Cola returns as Commonwealth Games soft drinks partner

Betting

Polymarket lands LaLiga as first European soccer league partner

Susan Lingeswaran

Media

Pakistan’s Tapmad lands exclusive rights to FIH 2026 Hockey World Cup

Susan Lingeswaran

Financial

Chelsea suffer biggest pre-tax loss in EPL history, Spurs also confirm loss

Euan Cunningham

News

Supercars seeks new CEO after sudden Warburton departure

Susan Lingeswaran

News

Real Madrid star Courtois joins E1 team Sierra Racing Club as co-owner

News

Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup

Media

Austrian Cup gets additional FTA coverage through ProSiebenSat.1 deal

News

Mercury13 looks to centralize sponsorship activity with PlayMaker deal

Euan Cunningham

News

NWSL boosts commercial team with new hires; Rising Cup gets ION coverage

Susan Lingeswaran

Media

Sportfive retains global rights sales remit for Primeira Liga to 2028

Susan Lingeswaran

News

SailGP and ePropulsion extend, US team deals with Bermuda Tourism Authority

Euan Cunningham

Financial

Stadium sale, commercial income help Newcastle post first profit in PIF era

Sponsorship

PSG add Harvey as legal AI partner, Bayer Leverkusen net AB InBev deal

Susan Lingeswaran

News

Ronaldo, James among major investors in $575m Whoop funding round

News

ATP continues youth focus with new fantasy game

Euan Cunningham

Media

WBD to boost fencing coverage with FIE rights extension

Susan Lingeswaran

Media

Sky adds to boxing portfolio with deal for MVP women’s events

Euan Cunningham

News

LA28 adds Ticketmaster, SI Tickets as official resale platforms

Susan Lingeswaran

News

NFL adds Italy to Global Markets Program, TMRW in as flag football partner

Euan Cunningham

Sponsorship

NFL and AMEX tie-up, Super Bowl heading back to Las Vegas in 2029

Euan Cunningham

News

McCourt returns to show jumping with new Premier Jumping League

Susan Lingeswaran

News

WNBA’s Sun sold to Fertitta family, will relocate to Houston in 2027

Euan Cunningham

Media

JioStar cuts TSports’ broadcast deal for IPL amid missed payments

Euan Cunningham

News

MLS teams up with DataGrail for AI-driven data governance

Susan Lingeswaran

Sponsorship

FA locks in Pepsi Max for senior England teams

Susan Lingeswaran

Media

Whisper in as Sela’s production partner for Fury fight

Euan Cunningham

Media

Denver Summit debut home match shatters NWSL attendance record

Susan Lingeswaran

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