English soccer giants Chelsea have announced an expanded partnership agreement with Fanatics-owned collectables brand Topps.
The brand now becomes the official trading card partner of the Premier League club on a long-term, exclusive deal covering both the Chelsea men’s and women’s teams.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The new partnership includes trading cards, trading card games, and stickers for the Topps, Match Attax, and Merlin brands.
Chelsea's renewed agreement with Topps continues a collaboration that has been in place since 2018.
The new agreement is exclusive at club level and features more player autographs and game-worn relics for fans to collect.
Chelsea have been active commercially in recent weeks and earlier this month expanded their partnership with online trading and investment services provider TMGM as part of a one-year renewal.
In late August, the West London club unveiled Circle Internet Group as their new front-of-shirt sponsor and agreed an extension with Vietnamese tech solutions firm FPT.
Meanwhile, Leeds United have renewed their sponsorship deal with Leodis Stairlifts for the 2026-27 season.
Through the extension, the company will continue as the Yorkshire-based club’s official stairlift partner.
Across the current Premier League campaign, the two parties will work together on brand activations around Elland Road and a number of fan engagement initiatives.
In terms of recent sponsorship deals for the new season, Leeds have partnered with online stocks and shares marketplace eToro, encrypted messaging and community platform KChat, and betting company BoyleSports.
