Capgemini, the French IT company, has today sealed a major expansion and extension of its sponsorship deal with the World Rugby governing body, covering both the 2022 and 2025 women’s Rugby World Cups.
The firm is now a worldwide partner of the next two women’s World Cups, and of WXV, a new global women’s rugby competition set to launch next year, through an expansion of its existing deal with rugby union’s governing body.
Go deeper with GlobalData
The deal, which will run for five years, builds upon the existing agreement between Capgemini and World Rugby (under which the company is already a partner of the men’s Rugby World Cup 2023).
The firm has put its name to women’s rugby since 2018 when it became a global partner of the World Rugby Sevens series.
It will now launch the Capgemini Women in Rugby Leadership program, aiming to “create a pipeline of female leaders across the game.”
See Also:
Alan Gilpin, World Rugby’s chief executive, said: “We are delighted to be expanding our relationship with Capgemini through this landmark partnership for the women’s game. This partnership will see Capgemini invest not only in our major women’s competitions but also in driving a core element of our strategic plan as collectively we strive to develop more female leaders throughout the global game.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAtman Ezzat, Capgemini’s chief executive, added: “I am very enthusiastic about this new chapter in Capgemini’s rugby story, and about the impressive growth of women’s rugby … As a global partner of the Women in Rugby program, we will be able to leverage our experience in developing talent to support and progress women’s rugby from the ground up.”
The 2022 women’s Rugby World Cup (pushed back from its original slot in 2021 because of the coronavirus pandemic), will take place in New Zealand between October 8 and November 12.
Under its deal for the men’s tournament next year (announced last September), meanwhile, Capgemini will “harness its innovation and technology expertise to enrich the tournament experience for fans in stadia and viewing via broadcast and digital platforms”, the firm said at the time.
The IT firm is also World Rugby’s global digital transformation partner.
