Hawk-Eye Innovations, the UK-based broadcast and technology company, has announced a multi-year partnership with Polish soccer’s top-flight Ekstraklasa and its production arm, Live Park, to provide technology services across the league.
During the upcoming 2026-27 season, the league will introduce a suite of performance, officiating, and broadcast enhancement tools.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The project will incorporate Hawk-Eye’s SkeleTRACK tracking system, capturing real-time skeletal player and ball data for teams and media partners, with insights visualised on the company’s data analytics platform.
As a further enhancement, Hawk-Eye will be providing an AI-driven automated tactical camera, which will deliver continuous, 4K broadcast-quality footage for deeper tactical analysis.
Marcin Animucki, president of Ekstraklasa, said: “Continued technological development has long been one of Ekstraklasa’s strategic priorities, consistently pursued across multiple areas of our operations for years. However, the pace of innovation in this field is accelerating rapidly.
“Through our partnership with Hawk-Eye, we are once again bringing the most advanced solutions used in top-level football around the world. These technologies will support the sporting development of Ekstraklasa clubs, while also enhancing the appeal of matches and broadcasts for both media partners and fans.”
Hawk-Eye’s SkeleTRACK system will also power the company’s semi-automated offside technology (SAOT). Documentation, technical, and pre-installation work is currently underway. The project is set to begin in full in late autumn.
The collaboration will also “transform” how fans consume the game, through the use of HawkAR, Hawk-Eye’s proprietary 3D augmented reality visualisation product.
Already in operation across major soccer and tennis broadcasts over the past year, including the 2026 FIFA World Cup, HawkAR converts raw tracking data into interactive graphics for fans.
Max Wright, managing director of football at Hawk-Eye Innovations, added: “We are in an extremely privileged position to be partnering with the Ekstraklasa and Live Park to deliver the highest standards of officiating, performance analysis, and broadcast enhancement products.
“This collaboration provides in-depth insights for players, coaching staffs, and fans across Poland, ensuring fairness and transparency at the highest level of the sport. Our partnership underpins the shared alignment between Hawk-Eye and the Ekstraklasa in modernizing the game, not only on the pitch but also for the fans in the stands and those watching at home.”
Earlier this month, Sony-owned Hawk-Eye Innovations was awarded a five-year contract by the Croatian Football Federation to provide Video Assistant Referee (VAR) services across the country’s top-tier soccer competitions.
In terms of its other soccer partnerships, Hawk-Eye partnered with soccer's global governing body FIFA in 2024 to establish the Football Technology Centre AG, meanwhile. That joint venture aims to develop emerging technologies in the sport.
Meanwhile, the company promoted Ben Crossing to chief executive in late April. Crossing was previously the company's managing director and chief operating officer, and started his career at Hawk-Eye in 2014.
