WWE, the heavyweight professional wrestling promotion, has launched its own channel on the SiriusXM national satellite and online distributor in the US.
From July 27 (Monday), SiriusXM Channel 156 becomes WWE Radio, the promotion's new and official audio home, it was unveiled yesterday.
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That channel is set to bring together the daily SiriusXM programming, along with live audio broadcasts of the main WWE events, and the promotion's line-up of podcast content.
The play-by-play live audio coverage of WWE action will stretch across all that promotion's Premium Live Events – including WrestleMania, SumerSlam, Royal Rumble, and Survivor Series.
In addition, the channel will bring in "select audio simulcasts of WWE's weekly flagship television programming."
The podcast line-up, meanwhile, will include shows featuring iconic WWE personalities such as Cody Rhodes, The Undertaker, and Steph McMahon. WWE podcasts are produced in association with Fanatics, the international e-commerce and merchandising giant.
WWE Radio will be available to SiriusXM listeners across the US, in their cars as well as through the SiriusXM mobile app.
Alex Varga, WWE executive vice president, commented: "The WWE Universe is always looking for new ways to engage with WWE, and our partnership with SiriusXM will deliver exclusive access, original programming, and live event coverage that brings fans closer to the action wherever they are."
Jared Fox, senior vice president for sports programming, content marketing, and partnerships, at SiriusXM, added: "By bringing together SiriusXM’s live pro wrestling programming with WWE’s world-class events, we are delivering an unmatched, 24/7 home for the WWE Universe, giving fans a way to tune in to every match and stay connected with every storyline, from anywhere they want to listen.”
The launch comes ahead of the 2026 WWE SummerSlam weekend across August 1 and 2, taking place in Minnesota – which will constitute WWE Radio's first live event broadcast.
WWE has also, in the last 24 hours, announced a multi-year, global licensing deal expansion with the Mattel US-based toy brand.
This deal expands the Mattel WWE portfolio to include the Lucha Libre AAA Worldwide (AAA) promotion (owned by WWE), and also extends Mattel's position as a key WWE licensing partner worldwide.
Beginning late next year, Mattel is set to launch a new range of AAA action figures.
WWE unveiled its acquisition of AAA last August, in partnership with the Mexican sports and entertainment holding firm, Fillip.
Indeed, the last contract between WWE and Mattel only dates back to April of 2025.
The collection of figures will include what is described as "recognizable talent" from AAA, including the Psycho Clown, El Hijo del Viking, La Parka, and Mr. Iguana characters.
Abby Esrock, vice president for revenue at WWE, explained: "As a cornerstone of Mexico's lucha libre culture, AAA has built a highly engaged fanbase across Latin America and beyond. This collaboration marks an exciting new chapter as we expand WWE’s collectibles portfolio and bring AAA’s iconic stars into Mattel's industry-leading action figure line.”
In terms of WWE commercial activity over the last couple of months, mid-June saw the promotion's owner, TKO, strike a commercial partnership with US-based file-sharing company SuperFile, covering both WWE and the Ultimate Fighting Championship promotion.
