The World Athletics (WA) governing body and Japanese food manufacturing company Morinaga have announced a new two-year partnership, making Morinaga a global supporter of World Athletics and its World Athletics Series events.

The deal, which runs from 2024 to 2025, will cover the flagship World Athletics Championships Tokyo 2025.

World Athletics president Sebastian Coe said: “We are excited to be entering into a sponsorship agreement with Morinaga, especially ahead of our World Athletics Championships Tokyo 25 which take place in the Japanese capital next year.

“Morinaga is a great partner for World Athletics as its energy products can benefit athletes during their grueling training regimes and our fans will be able to enjoy their confectionary products as they watch and enjoy the world’s No.1 Olympic sport.”

Hideki Matsunaga, director and senior executive officer of Morinaga, added: “We are grateful to World Athletics for this wonderful opportunity. The World Athletics Championships is an opportunity for athletes, officials, and supporters from many countries around the world to come together in celebration of sport.

“We hope that they will be able to learn about and appreciate the sports nutrition knowledge we have cultivated over the years and used to create the nutritional supplements and snacks born in Japan.”

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Late last month, WA announced that the Chinese capital of Beijing will host the 2027 edition of its World Athletics Championships.

Meanwhile in January WA announced a new three-year sponsorship agreement with Japanese technology and media conglomerate Sony.