SailGP, the international sailing series, has extended its commercial relationship with Swiss luxury watchmaker Rolex for the next 10 seasons.
Through the long-term tie-up, announced earlier today (February 15), Rolex will carry on as the championship’s global presenting partner, and as its exclusive official timepiece, until the end of season 13.
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Rolex first joined in that capacity for the series' initial launch in early 2019.
The partnership renewal, SailGP has said, “highlights the strong alignment forged between the two brands as the championship continues its rapid growth.”
As part of the extension, Rolex becomes the title partner for the opening event of SailGP’s fourth season – season three is coming to a conclusion – in Chicago this June.
The Rolex United States Sail Grand Prix will take place at Navy Pier, Chicago, on June 16 and 17.
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By GlobalDataThe watchmaker will also carry on as the presenting partner of the Racing on the Edge docuseries produced by SailGP which aims to take fans behind the scenes.
Russell Coutts, chief executive at SailGP, said: “SailGP is only in our third season and this long-term partnership shows the value we are continuing to create for our partners. Rolex has been an integral part of the success of our championship from the outset and we are honored to continue this exciting journey together.”
Arnaud Boetsch, Rolex’s director of communication and image, added: “The unrelenting pursuit of excellence, together with the marriage of human achievement and technical development, as well as the fierce team spirit required to succeed, make Rolex a natural partner of SailGP.”
The next stop on the season three SailGP calendar is the Australia Sail Grand Prix, taking place off the coast of Sydney on February 18 and 19.
The series’ third season concludes in San Francisco, US, on May 6 and 7.
SailGP has announced a record 14-event calendar for its fourth season in 2023-24.
Earlier this month, it was announced that SailGP will be altering its structure and breaking the overall business down into various units, with the series confirming several personnel alterations in the process.
The series will now be split into the League (commercial, marketing, events, and strategy), Productions (broadcast and content), and Technologies (boat building and design) divisions.
Rolex, meanwhile, struck a deal to extend its title sponsorship of men’s tennis’ Shanghai Masters for the next decade last week.
