The Professional Squash Association (PSA) organizing body has announced the renewal of its partnership with squash court manufacturer ASB.
The multi-year partnership extension will see ASB continue as the official squad court partner of the PSA for at least the next two years.
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ASB first partnered with the PSA in 2012, and the time since has seen a number of innovations including LED lighting court markings come to the sport. Through this extension, ASB courts will continue to be utilized at PSA competitions including the body's World Championships.
Speaking on the partnership, PSA chief commercial officer Tommy Berden stated: “ASB is the most innovative squash court manufacturer in the sport today and their ASB ShowGlassCourts will be used at our biggest tournaments for the remainder of this season, including at the prestigious PSA World Championships, British Open, and PSA World Tour Finals.”
The next PSA event will be the German Open 2024, set to take place from April 3-7 in Hamburg Germany, while its showpiece World Championships will take place from May 9 to 18 and its World Tour Finals from June 24 to 28.
Jan Marek, ASB international sales manager, added: “We have been working together with the PSA closely until now to bring our innovations to the squash community and the extension of our partnership is a next logical step. With our innovative products and PSA’s dedication to promoting squash, we look forward to supporting the growth of our sport together.”
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By GlobalDataThe announcement is the latest partnership that the PSA has secured in order to improve its offering both on-court and off it.
In August the body announced a partnership with tech company Red Zone to provide live data on the broadcasts of its matches.
This includes in-depth data on rally length, shot location, shot type, and ball in-play duration, which is utilized in broadcasts to “enhance the overall presentation of the sport.”
The data is also made available post-match to players to assist in analysis of their performances, while stats are highlighted and visualized via the PSA’s digital channels to increase fan engagement.
