Euroleague Basketball, the organizer of top European club competitions, has unveiled OlyBet, the online betting operator in the Baltic countries, as a sponsor of the Final Four championship finale of its league campaign.
As an official sponsor for the EuroLeague Final Four in Lithuania, Latvia, and Estonia, OlyBet will have an extensive digital presence with specific branded content as well as visibility in the arena and at the official fan zone of the event.
OlyBet will serve as a third-tier official partner alongside Spalding, Emporio Armani, DenizBank, and Ultimate Champions.
Turkish Airlines is the title sponsor of the Final Four, while 7Days, BKT, Adidas, Fedcom, and Ardu Prime are second-tier premium partners.
The Zalgirio Arena in Kaunas, Lithuania, will host the four best teams on the continent in the semi-finals on May 19, as well as in the third-place and championship games on May 21.
Jose Luis Rosa-Medina, Euroleague Basketball senior director of corporate partnership and licensing, said: "OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners during the EuroLeague Final Four will be fundamental to continue offering the best possible experience to our fans in the region.”
Corey Plummer, chairman and chief executive of Olympic Entertainment Group and OlyBet Group, added: “We are very excited to partner with Euroleague during this incredible Final Four event in Lithuania.
“This partnership will elevate fan engagement and enhance the thrill of the game moments that world-class basketball delivers."