Tire brand Michelin has been confirmed as the title sponsor of motorcycling's MotoGP French Grand Prix.

The event, held at the Le Mans circuit, in Michelin’s home country, takes place from May 10 to 12 and will be officially named the Michelin Grand Prix de France. 

The title sponsorship deal builds on Michelin's existing relationship with the top motorcycling series as it already serves as the official tire supplier of the MotoGP World Championship.

It has held the role since 2016 and its current agreement runs until 2026. By the end of that contract, Michelin and MotoGP will clock up a decade of partnership together.

As part of a wide-ranging relationship, Michelin is also the official tire supplier to the FIM MotoE World Cup, the electric motorbike support series for MotoGP. 

Dan Rossomondo, chief commercial officer of MotoGP rights holder Dorna Sports, said: “Michelin is vital to MotoGP. It’s great news to welcome them as title sponsor for one of our best-attended events, which is also its home turf.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“It’s the perfect platform to underline the success of our partnership and keep building on it into the future.”

Last year’s French Grand Prix broke attendance records after 278,805 fans flocked to the historic Le Mans circuit for the world championship’s fifth round.

The French GP is traditionally one of the most attended events of the MotoGP calendar, with 2022’s event attracting 225,000 fans.