The Epsom Derby, one of UK horse racing’s most prestigious events, has extended and expanded its deal with sports betting firm Betfred.
The deal includes full naming rights for both days of the festival, and the total number of races sponsored will be increased to six across the two days, with the original three-year deal announced last year extended by a further 12 months.
Fred Done, the owner of Betfred, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop our support of the Betfred Derby Festival and we very much look forward to working with Amy and her team to keep the fixture at the forefront of world racing."
Amy Starkey, managing director at Jockey Club Racecourses, added: “Our relationship with Betfred spans many years and many major races, and we are delighted to be strengthening our partnership at Epsom Downs still further following a brilliant first running of The Betfred Derby in 2023.
“Betfred’s support of British racing over many years is clear for all to see and we can’t wait to get cracking with Fred and his team as we look to promote the greatest flat race in the world in 2024 and beyond."
Late last year Betfred also extended and expanded its deal with Rugby League Commercial (RLC), the body that controls the media, marketing, and events rights for the Rugby Football League and its Super League competition.
Betfred has been the title sponsor of the men’s Super League, the top-tier competition of the sport, since 2017 and will continue to do so until 2026.