Outdoor barbecue and cooking equipment provider Blackstone has been announced as a new partner of men’s golf’s elite PGA Tour, as well as its seniors competition for over-50s, PGA Tour Champions.

As the official griddle of the two competitions, the multi-year deal will see Blackstone serve as a marketing partner of the PGA Tour and PGA Tour Champions, collaborating with the two on co-branded marketing and on-site activations at golf tournaments across the US.

The deal will run through 2028, with Blackstone also creating content around the partnership to promote itself and the PGA Tour.

Blackstone launched in 2008 and has swiftly become one of the most popular outdoor griddle brands in the US.

Speaking on the deal, PGA Tour executive vice president Brian Oliver stated: “It’s exciting to have another rising consumer-based company join our family of partners, bringing a new level of engagement potential with our players and fans.”

Blackstone becomes one of a wide variety of high-profile marketing partners of the PGA Tour, including soft drinks giant Coca-Cola, tractor and utility vehicle manufacturer John Deere, and watch brand Rolex.

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In February, the PGA Tour extended its partnership with the Omni Hotels & Resorts chain in a multi-year tie-up, also to 2028, through which Omni provides benefits to players.

The PGA Tour also recently launched PGA Tour Enterprises, a commercial venture powered by $3 billion of investment from US consortium Strategic Sports Group (SSG).

Earlier in May, businessman Joseph Gorder was elected as chair of the body, described as a first-of-its-kind program, through which nearly 200 PGA Tour members will have the opportunity to become equity holders in PGA Tour Enterprises.