Top-tier men’s tennis’ ATP has struck a commercial deal with OFX, the foreign exchange services provider, until the end of 2027.
The firm has become the ATP Tour’s prize money payment partner, with this agreement following on from the International Tennis Federation (ITF) unveiling a similar deal with Italy-based banking and financial services firm UniCredit yesterday.
Through this deal, OFX will “provide a range of global payment solutions to the ATP,” including for prize money payments, as well as corporate transactions.
The two parties have said the arrangement will see payment processes simplified, the enhancement of data security, and preferred-currency payments for players made easier.
The deal adds to OFX’s existing stable of sports sponsorships, which includes the all-electric E1 powerboating series, the United Rugby Championship, and indeed the ITF.
Daniele Sano, chief business officer at the ATP, has said: “OFX’s services will help us optimize our financial operations, add value to players, and create efficiencies across our global ecosystem. Our partnership is a true brand fit.”
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By GlobalDataIn mid-April, the ATP announced a new multi-year partnership with Japanese tire brand Yokohama Rubber. Yokohama will provide “exclusive experiences” for fans at the ATP’s high-profile season-ending ATP Finals, which will this year be held in Turin, Italy.
Other gold-tier partners of the ATP Tour include Chinese consumer electronics giant Haier, water bottle and filtration brand Waterdrop, information technology firm Infosys, and Japanese conglomerate Nitto – title sponsor of the ATP Tour Finals.