Key trends to expect in women’s sport in 2026
2025 was hugely successful for women’s sport, with unprecedented levels of investment and a significant increase in digital fan engagement.
Themes
FIS extends with TikTok, adds Stora Enso for 2027 Nordic World Ski Champs
Euroleague brings in Sportian to step up anti-piracy battle
Nascar legal saga ends as 23XI, Front Row secure settlement
WSC Sports and Swiss ice hockey league partner in long-term deal
Women’s Bundesliga clubs split from DFB, plan new association
RTVE lands Formula E rights, Google Cloud title sponsors Sao Paulo race
Golovkin elected World Boxing president, vows to ‘restore trust’ in sport
