De Cecco brought in as Australian Open sponsor in late deal
Italian pasta manufacturer De Cecco has been named as the latest sponsor of the Australian Open grand slam tennis tournament …
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LaLiga returns to free-to-air TV in Spain with RTVE
Spanish soccer’s elite LaLiga will return to free-to-air television in the country after public-service broadcaster RTVE agreed a sub-licensing deal …
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Inter Miami upgrades Lowe’s to sleeve sponsor in lucrative expansion
Inter Miami have renewed and expanded their sponsorship with Lowe’s, elevating the home improvement company to a main partner, the Major League …
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Silver confirms NBA Europe talks with Real Madrid
NBA commissioner Adam Silver has revealed that talks have taken place with Spanish heavyweights Real Madrid to join the proposed …
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SailGP taps Red Bull as energy drink supplier
Red Bull, the global energy drinks giant, has struck a new deal with the SailGP global racing series ahead of …
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Viaplay retains PDC rights in the Netherlands
The Professional Darts Corporation (PDC) has secured a major rights renewal in the Netherlands with Nordic streaming service Viaplay, which …
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FIFA secures Sky Sports, DAZN, CazeTV for FIFA Women’s Champions Cup
Global soccer’s governing body, FIFA, has confirmed its broadcast partners for the final phase of its women’s club competition, the …
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Preview: Australian Open ready to serve up commercial success
As another edition of hard-court tennis' iconic Australian Open Grand Slam tournament gets underway this coming Sunday (January 18), GlobalData …
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Golf Channel secures ‘long-term’ DP World Tour rights renewal
Golf Channel, the sport-specific US broadcast network owned by Versant, has bolstered its media rights portfolio through a new multi-year …
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Etoro expands French portfolio with Sportfive-backed Ligue 1, F1 deals
Online trading platform eToro has expanded its wide-ranging sports sponsorship portfolio into the French market with four prominent soccer sides …
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British & Irish Lions and Nike reunite in kit deal
The British & Irish Lions rugby union touring team has announced a new kit deal with US sportswear giant Nike.Under …
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NHL secures USPS as official shipping sponsor
North American ice hockey’s NHL has added the US Postal Service (USPS) as a new regional partner, with the pair …
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Deep Dive: CSB looks to reset with Canadian soccer
What’s happened?Canadian Soccer Business (CSB), the commercial arm of Canada Soccer, announced an update of the governing body’s commercial rights …
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Football Australia hires ex-Stan chief Kugeler to end long CEO search
Football Australia has ended its eight-month search for a new chief executive, appointing former Stan boss Martin Kugeler to lead …
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SailGP renews with US and Australian broadcast partners
International sailing series SailGP has extended its broadcast agreements with CBS Sports, the Paramount-owned US commercial network, and Kayo Sports, …
