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Premier League takes stake in VR firm Rezzil, strikes licensing deal
English soccer’s top-tier Premier League (EPL) has agreed a four-year licensing and investment tie-up with virtual reality (VR) software firm Rezzil.Through the agreement, …
MMA makes Olympic debut in the 2023 African Games
By Izzy CarnwathMixed Martial Arts (MMA) competition graced the Olympic platform in Africa in a landmark first, as the sport …
The fall of national pride in European soccer – a debate on 2024 kits
For many fans, the latest national team shirt is a must-wear as they cheer on their teams’ efforts at the …
Istanbul confirmed as 2027 European Games hosts
The executive committee of the European Olympic Committees (EOC) umbrella organization has announced that it has awarded the 2027 European …
UEFA adds AliExpress to Euro 2024 partner list
European soccer’s governing body UEFA has unveiled AliExpress, the online retail service owned by Chinese e-commerce giant Alibaba, as a …
World Rugby in multi-year tournament operations deal with Wiz-Team
The World Rugby governing body has today unveiled a multi-year tie-up with events technology and solutions firm Wiz-Team.Through the deal, Switzerland-based …
R&A TV service launches through IMG, Endeavor Streaming tie-up
UK-based golfing body The Royal and Ancient (R&A) has launched a new global streaming service, powered by the Endeavor Streaming …
Amazon to show Premier League in Denmark and Sweden through Viaplay deal
Retail giant Amazon has agreed a sub-licensing deal with media and entertainment company Viaplay to show English men's soccer’s Premier …
ANZ Premiership to be shown free-to-air on TVNZ
The Netball New Zealand (NZZ) governing body has announced that the 2024 edition of the country’s top-tier netball competition, the …
Viaplay strengthens hold on Danish soccer with exclusive Pokalen deal
The heavyweight Viaplay European sports broadcaster has snapped up exclusive domestic rights to the next six seasons of action from …
New Zealand Cricket sells Indian broadcast rights through 2030-31 to SPN
The New Zealand Cricket (NZC) governing body has sold Indian media rights to its home national team fixtures for the …
De Vos to run unopposed for ASOIF presidency
The Association of Summer Olympic International Federations (ASOIF) has announced that Belgium’s Ingmar De Vos will run unopposed for the role …
F1 teams up with Playseat to create licensed racing simulators
Elite-tier single-seater motor racing series Formula 1 (F1) has announced a new partnership with racing simulator brand Playseat to produce …
BeIN remains home of Wimbledon in France until 2028
BeIN Sports, the international pay-TV sports broadcaster, has renewed its exclusive rights deal for the Wimbledon grand slam tennis tournament in France …
TFF agrees merchandising partnership with 11teamsports
The Turkish Football Federation (TFF) has announced a new long-term partnership with German retail and distribution company 11teamsports.The four-year merchandising …