News wrap: UFC, PGA Tour, Peacock, The Hundred, Wilkinson Sword
Catch up on the latest sports intel with our industry news round-up. UFC, the mixed martial arts (MMA) promotion, has announced …
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Ineos Grenadiers bring in Sportfive to land global sponsors
The Ineos Grenadiers professional cycling team has appointed global sports marketing firm Sportfive as its exclusive sales agency to secure non-endemic …
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LFP embraces AI with Camb.AI and ScorePlay tie-ups
French soccer’s LFP body has today announced partnerships with AI-focused companies Camb.AI and ScorePlay.The multi-year agreement with AI translation tool …
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Boxxer and Megogo pen broadcast deal in Ukraine
Boxxer, the UK boxing promotion, and Eastern European streaming service Megogo have signed a new media rights agreement in Ukraine.The …
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Sportradar banks $125m in IMG Arena acquisition deal
Global sports and entertainment agency Endeavor is a step closer to selling off its IMG Arena betting and sports data …
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RTVE wins Spanish rights for 2026 World Cup alongside Mediapro
Spanish public-service broadcaster RTVE and sports rights holding agency Mediapro have tied up TV rights for the upcoming FIFA World Cup …
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PTPA lawsuit filed against tennis governing bodies
The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by tennis legend Novak Djokovic and Canadian Vasek Pospisil, …
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Deal Focus: Major ball supply changes in Premier League and Bundesliga
The dealGerman sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s …
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Fubo hits off Texas Rangers RSN carriage deal ahead of 2025 season
US sports-focused OTT streaming service and internet TV platform Fubo TV has confirmed a new carriage agreement with the Texas …
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San Francisco Giants sell 10% stake to Sixth Street
Global investment firm Sixth Street has completed a deal to buy a stake of roughly 10% in Major League Baseball's …
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CazeTV partners DAZN for CWC rights in Brazil
CazeTV, the Brazilian sports streaming platform run by the LiveMode agency alongside streamer Casimiro Miguel, has snapped up rights to the …
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Uber Eats renews FFF ties despite Ligue 1 deal lapse
French soccer’s FFF governing body has renewed its partnership with the Uber Eats food delivery service through 2028.The extension of …
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Dekra becomes EHF sponsor for 2026 men’s and women’s Euros
A commercial deal between the European Handball Federation (EHF) and German automotive testing firm Dekra, covering the Men’s and Women's …
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UFC and JD announce European marketing partnership
JD Sports, the sportswear and apparel retailer, has expanded its association with mix martial arts' UFC to become the promotion's …
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TGL adds seven new partners for season-ending playoffs
TGL, the new tech-infused golf league co-founded by the golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, …
