Water brand volvic has become the latest prominent firm to sponsor the 2025 Women’s Rugby World Cup (RWC25).
As the official water supplier of the tournament, Volvic will have a presence across the tournament and will promote a promotional campaign that includes digital and media advertising, in-stadium visibility, and most prominently, co-branded RWC25 bottles and packaging on Volvic products.
Additionally, those co-branded Volvic products will offer fans the chance to win match tickets, and Volvic will provide water to all RWC25 fanzones across the country.
Additionally, as the tournament will be hosted across England, English national team player Natasha Hunt will step in as Volvic brand ambassador for the brand’s related advertising around the competition.
Volvic is owned by the water arm of the major consumer goods conglomerate Danone, and was a partner of the 2023 Men’s Rugby World Cup, as well as being a sponsor of the French Top14 club side ASM Clermont Auvergne.
The 2025 Women’s Rugby World Cup is set to start with England playing at Sunderland’s Stadium of Light on August 22, 2025, and ending at London’s Twickenham Stadium on September 27.
The tenth edition of the tournament will have 16 teams competing in 32 matches in 8 venues across England, making it the largest edition of the tournament ever.
A range of prominent firms have already signed on to partner the tournament, including most recently the Unilever conglomerate in a deal that includes its Dove, Dove Men+Care, Simple, and Rexona brands.
Other brands partnering the event include energy solutions firm Aggreko, ticketing partner Ticketmaster, and digital advertising services provider for the tournament Ocean Outdoor.
The previous Women’s World Cup in New Zealand last year saw record attendances, with 150,000 fans watching games during the tournament.
New Zealand eventually beat England to win the title for the sixth time, with 1.8 million viewers on average in the two countries tuning in to watch the final.
England was announced as the host for the 2025 edition in 2022 as part of a new hosting model that sees World Rugby form a partnership with national unions and governments to establish a local delivery structure in chosen destinations. Australia and the US were also awarded hosting rights to the men's and women's events.
The aim is to optimize opportunities for the growth of the code and provide more certainty and support for tournament hosts and prospective hosts.
