North America's Major League Soccer (MLS) has brought in US financial technology heavyweight Chime as a new commercial partner.
Through a deal unveiled today, the California-based firm has struck its first major deal in professional soccer - becoming the retail banking, credit card, and debit card partner of MLS in the US.
The partnership has been announced with the 2026 MLS season set to get underway on Saturday (February 21).
Key elements of the tie-up involve Chime being allocated as the presenting partner and jersey branding rights for the MLS All-Star Game on July 23, as well as season-long integration on MLS platforms, at live events, and fan experiences.
In addition, there will be "national contextual advertising," a co-branded content series featuring behind-the-scenes stories on MLS players and other personalities, and branding across in-stadium signage.
Other MLS partners for the coming season include Audi, Walmart, Polymarket, Continental Tres, Corpay, and Adidas.
