Spanish sports agency Mediapro will localize the NBA game feed in Latin American (LATAM) Spanish throughout the region, enhancing its partnership with the Amazon Prime Video streaming service.
After recently being appointed by Amazon to customize the audiovisual feed for its coverage of the top North American basketball league within the Spanish market, Mediapro will now provide this service for all Spanish-speaking countries in the Americas, which it claims will reach a potential audience of over 400 million viewers.
Mediapro North America, the group’s regional subsidiary, will offer the LATAM Spanish-language broadcast feed of NBA games across Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the United States (for the US Hispanic audience), Guatemala, Honduras, México, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay, and Venezuela.
In total, the company will customize more than 200 games for the Americas, and an additional 100 games for Spain.
The project, set to launch tomorrow with the opening games of the 2025-26 season, will be managed from Mediapro North America’s production center in Mexico City.
The NBA features several Latin American players, including Karl-Anthony Towns, Al Horford, and Chris Duarte from the Dominican Republic, and Jaime Jaquez from Mexico.
Starting with the upcoming season, Amazon will hold a package of NBA rights for the next 11 years in the US and several global markets.
The retail powerhouse is paying $1.8 billion for the long-term deal and will distribute NBA games globally on Prime Video, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the UK, and Ireland.
This expanded package includes a minimum of 20 additional primetime regular-season games each year, a Conference Finals series annually, and the NBA Finals in six of the 11 years.
Prime Video has also become the NBA’s strategic partner and third-party global destination of NBA League Pass – the league’s DTC subscription service, with expanded distribution rights for the platform in the US and internationally.
The deal with Amazon adds to Mediapro’s vast portfolio of sports partnerships. The group operates across four continents and delivers services to several major sports confederations, including FIBA, UEFA, FIFA, CAF, CONMEBOL, CONCACAF, and AFC.
