International sports marketing agency Infront will continue as the International Tennis Federation’s official data partner until at least 2032 after striking an early renewal of its partnership.
The three-year extension builds on the pair’s original agreement running from 2025 to 2029, covering ITF properties, including the men’s Davis Cup and women’s Billie Jean King Cup national teams tournament from 2026.
The new deal will see Infront continue to deliver data coverage for over 66,000 matches annually, which the ITF will use to unlock commercial opportunities and products across new markets.
New metrics captured by Infront will also be used to provide richer data for players and to enhance fan engagement with data-led stories around ITF events.
Match streaming will also be increased, with over 28,000 matches from the ITF World Tennis Tour expected to be produced annually for broadcast on the WTT website.
ITF president David Haggerty said: “Extending our collaboration with Infront reflects the value already created
“Together we are strengthening the ITF World Tennis Tour and laying the groundwork for a more connected, sustainable future for tennis. For players, these innovations mean greater visibility, more accurate performance data, and enhanced protection of competition integrity.
Innovations set to be introduced under the pair’s partnership, new umpire scoring technology delivered through the supply by Infront of more than 650 handheld devices transported worldwide to ITF events.
Amikam Kranz, senior vice president of media, betting, and technology at Infront, added: “By uniting data, streaming, and technology in a single framework, we are creating sustainable solutions that enhance visibility across the sport and unlock new commercial opportunities.”
Infront also has rights to the Australian Open, Brazilian soccer’s Serie A and B, Dutch soccer’s Eredivisie, and Turkish basketball.
Meanwhile, the ITF has named vehicle brand MG the official automotive partner of the upcoming 2025 Davis Cup Final Eight.
The deal marks MG’s first involvement in tennis and will see the carmaker provide transport for players, teams, and staff during the tournament being held in Italy’s Bologna from November 18 to 23.
The fleet available to the tournament includes several models from MG’s line-up, including the MG3, MG ZS, MG HS, MG4, and MG5 EV.
As part of the agreement, MG also gains on-court and perimeter branding rights during the event, which serves as the knockout stage of the men’s World Cup of Tennis.
