Adidas, the German sportswear giant, has renewed its technical kit partnership with Belgium’s soccer governing body through 2034.
A partner of the Royal Belgian Football Association (RBFA) since 2015, Adidas will continue to outfit the men’s, women’s, and youth category national teams with playing kits, training wear, associated teamwear, other apparel, and accessories.
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Speaking on the deal, Adidas' general manager for soccer, Sam Handy, said: “As the world celebrates the best in football, we are very proud to extend our partnership with the Royal Belgian Football Association.
“We were there when Belgium achieved its biggest successes, we created some iconic kits together, and above all, we have a lot of confidence in future generations of Belgian Red Devils and Red Flames, and the development of football in Belgium.”
Belgium returned to the FIFA World Cup in 2014, with Adidas taking up the partnership soon after.
What followed has been one of the most successful periods in Belgian soccer history, with the heroics of stars like Romelu Lukaku and Kevin De Bruyne helping the team to a third-placed finish at the 2018 FIFA World Cup, among other prominent results.
RBFA chief executive Peter Willems added: “The trust of a global benchmark brand like adidas, which is committed to working with our federation over the long term, is a strong confirmation that we are on the right path together”.
Through two group-stage games at the current 2026 FIFA World Cup, Belgium sits on two points, after slumping to draws against Egypt and Iran, but will still advance should they defeat New Zealand on June 26.
Other commercial partners of the RBFA in the ‘Top Premium’ tier include telecoms firm Proximus, financial services heavyweight ING, and digital clothing retailer Zalando.
Commercial partners from the lesser ‘main partner’ tier include car brand BMW, soft drinks giant Coca-Cola, domestic brewery Jupiler, chocolatier Côte d’Or, travel agent Connections, and lottery operator Lotto.
