Nascar, the US premier stock car racing series, has entered into a multi-year betting and data deal with sports betting platform nVenue.
Through the deal, nVenue becomes an official micro-betting data and technology provider to the series.
The brand will work with Nascar to design and develop in-race odds for delivery to Nascar fans via sportsbooks and operators.
nVenue will “leverage official live racetrack data … to generate predictions and odds for each race and driver.”
Joe Solosky, managing director of sports betting for Nascar, said: “This collaboration epitomizes a shared vision to entertain fans and enhance the race viewing experience. We are thrilled to pair our racing product with expert technology like nVenue’s to bring micro-betting to Nascar fans going forward.”
Kelly Pracht, co-founder and chief executive of nVenue, added: “nVenue brings the real-time predictive sports platform designed for micro-bets and media, and Nascar brings the mind-share and reach of a league ready to innovate leveled-up fan experiences.
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"We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for NASCAR’s base of knowledgeable, and new fans.”
Recently, it was revealed that Netflix, the international streaming platform, is set to film a new documentary series tracking the Nascar Cup Series playoffs and championship race later this year.
The series is set to feature exclusive access to the Nascar drivers and teams, giving fans a behind-the-scenes look both on and away from the track, exploring “the physical and mental challenges of competing for a championship at the world’s highest level of stock car racing.”