Among the ITF rights covered by the deal is its annual Davis Cup competition. (Marcelo Hernandez/Getty Images for ITF)

Infront Bettor, the betting division of the international sports marketing agency, has expanded its operations in the Americas courtesy of a newly secured strategic partnership with online betting operator Rush Street Interactive (RSI).

Through the deal, RSI, which operates the BetRivers and RushBet brands in Latin America, will have access to the betting data rights to tennis events organized by the ITF global governing body for use on its platforms from 2025 onwards.

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This will include the annual Davis Cup and Billie Jean King Cup competitions organized by the ITF, after Infront Bettor secured the rights to ITF betting data in 2023, and will exclusively distribute from 2025.

RSI will also receive access to Infront’s portfolio of over 40 sports property streaming rights, including France’s top-tier soccer competition Ligue 1, elite ice hockey tournaments such as the IIHF World Championships, and basketball’s Turkish Super League, among others.

Speaking on the partnership, Infront Bettor head of sales Diogo Almeida stated: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market.

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“It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

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RSI chief executive Richard Schwartz added: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before.

“We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”