Hospitality agency Absolut Sport has expanded its partnership with Conmebol, South American soccer’s governing body, gaining the designation of official travel partner of this year's Copa America national teams tournament.

Absolut Sport was already the official agency of Conmebol for official travel fan packages for the Copa Libertadores and Sudamericana continental club tournament finals.

The new deal will allow fans to access exclusive travel packages for every tournament game through Absolut Sport.

Juan Emilio Roa, commercial and marketing director of Conmebol, added: “Having an agency with the expertise of Absolut Sport focused on creating products aimed at the portion of fans interested in an experience beyond matchday aligns with Conmebol’s strategic pillars, which involve putting the fan at the center of the business strategy.

“We also have a great concern with combating piracy, and establishing a clear path for fans who want to travel to the tournament is, first and foremost, protecting the fan experience.”

Copa America will be played across 14 cities in the US from June 20 to July 14.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The 48th edition of the 16-team Copa America will return to the US for the first time since 2016 when that tournament set a new attendance record with nearly 1.5 million fans.