Euroleague Basketball, the organizer of top European club competitions, has agreed a new partnership with Panini America, the regional subsidiary of the sports trading card manufacturer.
Under a multi-year deal, the company will serve as the official trading card partner of the top-tier EuroLeague.
Through the tie-up, Panini will create an exclusive EuroLeague card collection for fans, with the first EuroLeague trading cards launched via Panini’s real-time Panini Instant product.
The cards will feature top EuroLeague players and will be accessible across four of Panini’s most popular brands, beginning with Panini Instant and followed by Donruss EuroLeague, Prizm EuroLeague, and Crown Royale EuroLeague.
The collections will include a range of limited-edition cards, including autographed cards, memorabilia cards, and rare inserts.
The EuroLeague collection will be available globally on Panini’s official website.
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Paulius Motiejunas, Euroleague Basketball chief executive, said: “This collaboration will allow us to bring the passion of the EuroLeague to collectors and fans representing an incredible opportunity for us to build iconic products that will captivate audiences globally and boost the engagement with the EuroLeague fans.”
Mark Warsop, chief executive of Panini America, added: “We look forward to working with the EuroLeague to showcase its players and deliver some of our most popular trading card brands to EuroLeague fans.”