The McLaren Formula 1 (F1) motor racing team has announced e-commerce giant eBay as an official partner on a multi-year deal.
The agreement will see eBay branding featured on the race cars of McLaren drivers Lando Norris and Oscar Piastri for four races in the 2024 season.
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The partnership debuts with the Miami Grand Prix this weekend (May 3-5), with eBay branding also set to be present at the British, United States, and Las Vegas races.
McLaren has announced several commercial deals in recent months, including extensions with Logitech G, British American Tobacco, New Era, and Wokday, and new deals with Optimum Nutrition, Ecolab, and Dropbox.
Meanwhile, Williams Racing has agreed a new multi-year partnership with cybersecurity firm Keeper Security.
As part of the deal, Keeper’s branding will appear on driver overalls and the Williams racing cars piloted by Alex Albon and Logan Sargeant in the current F1 season “and beyond”.
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By GlobalDataKeeper’s branding will be on the front wing for this weekend’s Miami Grand Prix, and across the Williams F1 car, garage, trucks, and screens used by the team and drivers.
Keeper will become Williams Racing’s official password security partner.
This year, Williams also unveiled new partnerships with SunGod, Komatsu, and VAST Data, and renewed ties with Jumeirah Hotels & Resorts.
Williams’ commercial partners also include brands such as Duracell, Michelob Ultra, Dorilton, Puma, Pirelli, and Crew Clothing.
