UEFA Club Competitions SA (UCCSA) the commercial joint venture partnership of European soccer’s UEFA governing body and the European Club Association (ECA) representative organization, has launched a request for proposal (RFP) covering the commercial rights to its men’s international club competitions.

The RFP, aimed at marketing and sales agencies, concerns the 2027-2033 time period for the slate of competition rights, including those covering its elite-tier UEFA Champions League, as well as its secondary Europa League and tertiary Conference League competitions.

The role is currently fulfilled through 2027 by Team Marketing and Relevant Sports, which were appointed in 2022 for the 2024-27 period (Team holds global rights while Relevant holds US media rights). Prior to that, Team was partner across all territories, includng the US.

UCCSA has set a deadline of July 8 for expressions of interest to be sent to the body, with the sales process to begin in early 2025.

Other UEFA tournaments covered by the deal will be UEFA’s annual Super Cup showpiece match, the UEFA Youth League youth category competition, and the sport of futsal’s Futsal Champions League, which is also organized by UEFA.

The winning bidder(s) will be expected to aid the sale of UEFA’s slate of rights globally, be that sponsorship inventory or media rights, in order to continue to grow UEFA revenue and its distribution across UEFA member clubs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

UEFA first unveiled plans to centralize all marketing rights in 2013, and since then has seen revenues across the continent grow massively.