Bundesliga International, the global commercial rights division of the German men’s soccer league structure, has today (June 26) announced a three-season media rights partnership in Canada with streaming heavyweight DAZN.
This marks the first time DAZN has covered the German league in Canada, and the deal represents a significant achievement for the broadcaster in terms of its top-tier soccer coverage in that market.
From the start of 2023-24 to the end of 2025-26, DAZN will show at least six live matches each week, as well as a wide range of shoulder programming. DAZN will hold rights in Canada to not only the top-tier Bundesliga but also to the second-tier 2. Bundesliga, the German Supercup curtain-raiser, and the post-season relegation playoffs.
The deal includes the coverage of matches in both English and French and also involves local broadcast sponsorship and advertising rights.
The last few Bundesliga seasons have been covered live in Canada by Sportsnet, the pay-TV broadcaster owned by Rogers.
Alphonso Davies, one of the Canadian men’s national team’s most prized players, is contracted to Bundesliga champions Bayern Munich.
After the conclusion of the 2025-26 campaign, Canada will co-host the men’s 2026 FIFA World Cup, alongside the US and Mexico.
Peer Naubert, chief marketing officer at Bundesliga International, said: “Soccer is booming in Canada: after the national team made their second FIFA World Cup appearance last year, the country now looks forward to hosting the next edition. It is no wonder soccer is Canada’s fastest-growing sport.
“The appetite for the Bundesliga is just as strong, and research highlights that we are the fastest-growing international league in Canada since 2020. Our history as the home of North American talent, coupled with working with a worldwide powerhouse broadcaster like DAZN, means we are excited to see how German soccer can inspire the next generation of players and fans.”
In late April, Bundesliga International and international pay-TV giant Canal Plus unveiled a five-year extension of their media rights deal in Sub-Saharan Africa.
The renewal ensures that Canal Plus remains the French-language home of both the Bundesliga and the second-tier 2. Bundesliga in 48 Sub-Saharan countries (excluding South Africa), as well as Mauritius. Canal Plus also keeps the rights to produce broadcasts in the various local languages as well as in French in selected markets.
Norm Lem, DAZN Canada’s senior vice president, added: "We are thrilled to partner with the Bundesliga for the next three years, cementing DAZN’s place as the destination for soccer fans in Canada.
"The Bundesliga is one of the premier competitions in world soccer featuring a host of stars including one of Canada’s favorite sons Alphonso Davies. We have some incredibly exciting plans in place as part of the deal moving forward and we cannot wait to share them.”
Canada is one of the markets in which DAZN snapped up rights to the next four seasons of the women’s Frauen-Bundesliga earlier this month.
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