Global professional wrestling promotion WWE has announced the expansion of its US broadcast ties with The CW Network for its NXT programming brand.
The CW has broadcast NXT’s weekly Tuesday-night live show since October 2024, under a deal running through 2028, and through this new agreement also picks up the rights to the brand’s ‘premium live events’ (PLEs) going forward.
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This agreement, which will run for the “next several years”, will cover 20 NXT-brand PLEs, alongside the 52 yearly NXT weekly episodes.
The 2025 campaign saw eight NXT-brand PLEs, up from seven in 2024 and six the year before that, and two have already taken place thus far in 2026, meaning that this agreement could run through 2028 to coincide with the weekly TV deal, should NXT continue to produce 6-8 PLEs per year.
With this deal, the CW becomes the exclusive US broadcast home of all NXT programming for the coming years, establishing itself in the promotion’s varied broadcast landscape with its third-tier weekly show.
On this expanded partnership, The CW Network president Brad Schwartz commented: “WWE NXT has energized our Tuesday nights by consistently delivering a loyal and passionate fanbase to The CW every week.
“Adding WWE NXT Premium Live Events to our schedule is a natural fit, providing one broadcast destination for audiences to watch all their favorite Superstars, storylines, and championship matches.”
The CW’s first NXT broadcast back in October 2024 was the network’s #1 broadcast of that year among its target 18-49 and 25-54 demographics.
For WWE, this agreement expands the reach of its PLEs and increases the value of its NXT inventory for sponsors, which most recently include US-based automotive insurance provider The General, and Coca-Cola-owned juice brand Minute Maid, although those brands are naturally more focused on the top-line Raw and Smackdown weekly shows and the relevant PLEs.
