Racecourse Media Group, the UK-based rights organization that produces and distributes horse racing, has signed global rights deals with a record number of international broadcasters for Saturday’s Dubai World Cup, one of the most lucrative horse-racing fixtures on the calendar.
RMG holds the global production and distribution broadcast rights to the event, which overall is worth $30.5 million, in partnership with the Dubai Racing Club (DRC).
In the US, live coverage will be provided on Fox Sport 2, with TVG and NYRA also showing the action live, while NBC Sports Network will offer highlights of the races.
International sports broadcaster ESPN will cover the action in South America, Central America, and the Caribbean through its streaming service Star+, while SportsMax will additionally carry the race.
Domestic coverage will be provided by the specialist Dubai Racing Channel across the whole Middle East and North Africa region, and by Yas TV in the United Arab Emirates.
In Asia, live broadcasts include the Green Channel and Fuji TV in Japan, TVB, Cable, Now TV, and HKJC TV in Hong Kong, and STC TV in Singapore. A further 13 countries in South-East Asia, will have access to the race day, courtesy of Eclat, which is airing the event for the first time.
Wasu, a first-time broadcaster of the race, will show the action in China, while audiences in India can watch via Sony Network.
In Europe, broadcasters include Equidia (France), Racing TV and Sky Sports Racing (the UK, Republic of Ireland), Virgin Media (Republic of Ireland), SilkNet (Georgia); TJK TV (Turkey), Setanta (Eurasia and Baltics), NENT (Scandinavia) Watch4 (Germany, Switzerland, and Austria) and Polsat (Poland).
SuperSport will once again cover sub-Saharan Africa, while Sport240 will specifically service homes in South Africa.
In Australia, Racing.com, Sky Thoroughbred Central, and Trackside will all show the Dubai World Cup, while Trackside will broadcast the race in New Zealand.
Broadcasters set to show content from the races within other telecasts include CNN, ITV in the UK, and Saudi Sport.
RMG said the global sports magazine Trans World Sport will “offer the fixture added exposure”, while both SNTV and Reuters will distribute video from the event to their networks.
Major General Expert Mohammed Issa Al-Adhab, general manager of DRC, said: “We are delighted RMG and HBA Media has secured a record number of broadcasters from all around the world, including a number of first-time broadcasters.
“The unprecedented interest is reflective of the global appeal of the Dubai World Cup – one of the great occasions on the sporting calendar.”