PTV, the state broadcaster in Pakistan, and media company Tower Sports have today secured non-exclusive domestic rights to competitions organized by the International Cricket Council (ICC) through the end of 2025.

Alongside TV rights, both parties will have digital rights as part of the two-year package.

The deal covers six men’s and women’s ICC World events. These include this year’s Men’s and Women’s T20 World Cups and the 2025 U19 Women’s T20 World Cup, Men’s Champions Trophy, World Test Championship Final, and Women’s Cricket World Cup.

The tender process in Pakistan began in early February.

Geoff Allardice, ICC chief executive, said: “We are delighted to welcome PTVC and Tower Sports into our portfolio of broadcast partners for the next two years. Pakistan is a very important market for world cricket with a large and passionate fan base.”

The most recent major ICC event, the 2023 Men's Cricket World Cup in India, was covered live by PTV and ARY in Pakistan.

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With this new agreement, the ICC is close to concluding its media rights sales process for its next commercial cycle in cricket's various key markets.

Deals in the UK (Sky), the US (Willow TV), India (Star Sports), Australia (Amazon Prime), the Middle East and North Africa (Evision), and sub-Saharan Africa (SuperSport), have all been unveiled, with now only New Zealand and the rest of South Asia (Bangladesh and Sri Lanka) remaining as the outliers where a deal has not yet been announced.

Earlier this month, sports broadcasting heavyweight ESPN renewed its rights deal with the ICC covering both men’s and women’s major events through 2031.

Meanwhile, the ICC last week launched a tender in key territories for audio rights to its major events through 2027.