Media Business Solutions Nigeria, a newly-formed subsidiary of the MBS African sports marketing agency, has acquired exclusive free-to-air (FTA) rights in that country to 10 playoff matches from the African qualifiers for this year’s FIFA 2022 soccer World Cup.
The agency has secured rights to the games which will decide the five African nations who will progress to the global tournament, which will be held in Qatar across November and December.
Nigeria’s two-leg tie against Ghana will be the main attraction for audiences in that country, while the other encounters see Senegal face off against Egypt (a repeat of the final of last month’s Africa Cup of Nations), Cameroon take on Algeria, Mali play Tunisia, and the Democratic Republic of Congo taking on Morocco.
These games will be broadcast in Nigeria through MBS’ broadcast partners – NTA Networks, TVC, and Wazobia – as well as through the digital FTA platform MBS Sport.
Linear coverage will be available in English as well as in local languages.
Richard Dimosi Diasolwa, chief executive of MBS, said: “We are proud to inaugurate MBS Nigeria and launch our own free-to-air sport channel, at a critical time for Nigerian fans. This is in line with our efforts to remain the sports marketing company with the largest network in sub-Saharan Africa, and a true presence in key markets.”
Yesterday (March 14), French FTA digital broadcaster L’Equipe secured rights to those same games.
The matches – to be played on March 25 and 29 – will be available exclusively to L’Equipe subscribers, with some to be shown on its free-to-air channel.