Infront, the international sports marketing agency, has secured agreements with over 30 broadcasters around the world for the 2024 men’s EHF European Handball Championship national teams tournament that begins today.

The competition, which runs until January 28, will be shown in more than 100 territories.

The tournament will receive comprehensive coverage across free-to-air broadcasters in key handball markets including Austria (ORF and Dyn), Croatia (Arena Sport and RTL), Hungary (MTVA), Slovenia (Arena Sport and RTVSLO), Montenegro (Arena Sport and RTCG), Serbia (Arena Sport and RTS), North Macedonia (Arena Sport and MKRTV), Portugal (RTP), Denmark (TV2), France (BeIN Sports and TF1), and Switzerland (SRG and Dyn).

In the host country Germany, the event will be broadcast live across public broadcasters ARD and ZDF, while streaming platform Dyn will also show all 65 matches live. 

In other European territories, the men’s EHF Euro will be shown by streaming platform Viaplay in Finland, Norway, Sweden, and the UK. Other broadcasters in the region include Ziggo (Netherlands), Cosmote (Greece), Pallamano.TV (Italy) Eurosport (Poland), and RTVE (Spain).

Outside Europe, BeIN Sports will show the biennial tournament in the US, Australia, New Zealand, and Thailand. The pay-TV giant also has rights in Turkey.

Global streaming service DAZN holds rights in Canada and Japan, while major international sports broadcaster ESPN will air the competition in South and Central America.

A range of pay-TV broadcasts as well as worldwide EHFTV coverage for markets not covered by TV agreements will further broaden the reach of the EHF Euro. 

The deals were negotiated by Infront as the EHF’s exclusive media and marketing partner. The Switzerland-based agency sells rights to the federation’s club and national team competitions in a deal running to 2030.

The 16th edition of the tournament will begin in Düsseldorf’s Merkur Spiel-Arena today with more than 53,000 fans expected, which would set world record attendance for a handball match, as France face North Macedonia and Germany take on Switzerland. 

Michael Wiederer, EHF president, said: "This year's EHF Euro is a milestone for European handball. The extensive broadcast coverage is a clear indicator of the sport's rising popularity and the successful efforts of our partnership with Infront."

Amikam Kranz, vice president of media, betting, and technology at Infront, added: "The men's EHF Euro 2024 is a celebration of handball's ever-growing appeal and our global network of broadcasters is a testament to the sport's global reach and excitement.

“We are committed to delivering an exceptional viewing experience that matches the dynamism and passion of handball."