Formula E, the top-tier single-seater motor racing competition for electric cars, has announced the renewal of its exclusive multi-year media rights tie-up with South Korea’s Eclat Media Group, the operator of Asian sport broadcast network SPOTV.
The renewed deal, which first began at the start of 2022, will see practice sessions, qualifying sessions, and live races all broadcast in Hong Kong, Indonesia, Macau, Malaysia, Thailand, the Philippines, Singapore, South Korea, and Vietnam, on both SPOTV's linear channels and via the SPOTV Now streaming service.
Go deeper with GlobalData
Race highlights and localized TV content around the racing series will also be provided across its markets by SPOTV on linear, digital, and social media platforms.
Mitchell Hong, Eclat Media Group chief executive, said: “We are thrilled to be extending our partnership with Formula E. As SPOTV continues its growth, we aim to engage even larger audiences, offering top-tier competitive motorsports that champion sustainability.”
Recently, UK-based sports broadcast production firm Whisper was hired by Formula E to deliver live race coverage and programming for the 2024 season.
The new partnership will see Whisper produce English-language programming, including pre-and-post-race shows and live race content throughout Season 10 of the competition, starting with the season-opening race in Mexico City on January 13, 2024.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFormula E announced, on the same day, that the series is eyeing up a place for the Tokyo E-Prix on its 2025 calendar, as the layout of the race for its 2024 calendar is revealed.
Formula E aims to be the first series to race on the streets of Tokyo, in March, 2024, with the Tokyo E-Prix layout consisting of a street circuit surrounding the Tokyo International Exhibition Centre. It features 18 turns and is just over 2.5 kilometers in length, with the paddock area located on the Tokyo Bay waterfront.
Now, despite the fact that the inaugural edition of the race has yet to take place – scheduled for March 30 next year – Formula E has announced that it is scheduling a second Tokyo E-Prix for May 17, 2025.
The calendar for the 2025 Formula E season, the 11th of the series, will be announced in June 2024, pending approval from the International Automobile Federation’s World Motor Sport Council.
Alberto Longo, Formula E's co-founder and chief championship officer, has now said: "We are excited to unveil the track for the inaugural Tokyo E-Prix and are confident it will create a unique challenge for the 22 drivers in Formula E to showcase their elite driving skills and give fans in Tokyo an experience they will never forget."
The tenth season of Formula E, to begin on January 13, 2024, will be partnered by UK clothing brand Hackett London as Formula E announced.
The brand’s newly formed sportswear subdivision Hackett Sport will serve as Formula E’s official apparel partner, providing premium sportswear such as trousers, tops, gilets, and other athletic wear, replete with Formula E branding.
Jeff Dodds, Formula E chief executive, stated: “We are excited to welcome Hackett London as our official clothing provider for Season 10. Formula E and Hackett London share commitments to excellence and innovation, bringing a forward-thinking vision of performance and design into a new era of motorsport.”
Other Formula E commercial partners include ABB (the title partner), Hankook, Julius Baer, and Sabic.
