FIFA, soccer’s world governing body, is launching a new digital collectible platform that will allow fans to own moments from iconic games as non-fungible tokens (NFTs), as well as art and imagery from the men’s and women’s World Cups.
The FIFA+ Collect offering has been created in partnership with cryptocurrency platform Algorand and will be accessible on the FIFA+ streaming service, which provides access to live matches, interactive games, news, tournament information, and original content.
Launching later this month, FIFA+ Collect will release a range of initial collections and details of upcoming exclusive and limited-edition collections to be released soon.
The digital collectibles platform will be available across all online and mobile devices and in three language editions (English, French, and Spanish), with several additional languages to follow.
FIFA+ Collect is powered by technology from Algorand, the official blockchain platform of FIFA. It is described as a “low-cost, carbon-neutral blockchain accessible via multiple currencies and payment methods.”
In May, FIFA named Algorand as a sponsor for the upcoming 2022 men’s World Cup in Qatar, and the women’s edition in Australia and New Zealand next year, as it looks to develop a digital assets strategy.
Romy Gai, FIFA chief business officer, said: “Fandom is changing and football fans around the world engage with the game in new and exciting ways.
“This announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup. Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments, and more on new platforms.”
W. Sean Ford, interim chief executive of Algorand, added: “FIFA’s platform – via a truly decentralized and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand.
“The commitment FIFA has made to bridge to Web3-enabled by Algorand is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”