The athlete-backed Professional Triathletes Organization (PTO) has signed a two-year broadcast deal with DAZN, the global sports streaming service, across several territories.
Under the agreement, DAZN will show the new PTO Tour, beginning with this weekend’s Canadian Open in Edmonton (July 23 and 24).
The deal is non-exclusive and includes live coverage and highlights across Canada, Japan, South Africa, Asia-Pacific, Australia, New Zealand, and the Middle East and North Africa.
DAZN will also show delayed highlights in Europe, preview countdown documentaries globally (excluding in the US), delayed rights to the PTO Pro Am (excluding in the US), archive documentaries, 2021 Collins Cup highlights, and a follow-up documentary of the Ryder Cup-style Collins Cup triathlon teams event.
On Wednesday (July 22), the PTO agreed a new broadcast deal with Canadian public service broadcaster CBC ahead of its first event in the country.
CBC will provide live free-to-air coverage of all PTO Tour events in 2022.
The PTO has also this week launched a new over-the-top platform in partnership with Endeavor Streaming, a subsidiary of the international entertainment agency giant.
The streaming service will go live with the inaugural PTO Canadian Open and will be free to view after users register.
Tim Godfrey, chief marketing officer at the PTO, said: “We are delighted to have DAZN on board for the first PTO Tour season. Growing the broadcast reach for our events and amazing athletes has been a key focus for us as we countdown to the season opener in Edmonton which promises elite women’s and men’s races not to be missed.”
Tom Burrows, executive vice president of rights at DAZN, added: “Adding the PTO tour to our platform underlines our commitment to making a broad range of sport more accessible to an ever-increasing number of passionate fans.
“This first PTO Tour represents a landmark moment for triathlon that we wanted our audiences to be part of and we are excited to broadcast these events.”