BeIN Sports, the international pay-television giant, has hired Andy Low as its new director of content for Asia-Pacific (APAC).

Low joins from Sportradar, the sports data intelligence and digital services provider, where he has worked for the past 12 months. Before that, he spent over three years as head of sales for direct-to-consumer international at the Walt Disney global media heavyweight.

Other roles include time spent at StarHub, Singtel, Lagardere Sports (now Sportfive), and in the media sales division at the Tennis Australia governing body.

Low will report to Mike Kerr, managing director for BeIN APAC, and will be based in Singapore.

His new role is expected to include responsibility for all aspects of the content chain for BeIN APAC, including acquisitions.

In terms of its rights portfolio across APAC, BeIN covers European soccer’s top-tier UEFA Champions League in seven countries in that region, as well as multiple premium tennis events – including the French Open and the Australian Open.

Earlier this month, BeIN retained rights to the Coupe de France knockout soccer competition across 29 territories after agreeing a long-term deal with the French Football Federation (FFF) governing body.

Under a four-year agreement running from 2022-23 to 2025-2026, the broadcaster will continue to show the competition in 24 countries across the Middle East & North Africa (MENA), Australia, New Zealand, Turkey, Canada, and Hong Kong.