Op-Ed: Race Around the World – Formula One and the Art of Global Reach
This is a collaborative piece by Matt Bailey, managing partner at international sport and entertainment marketing agency Fuse, part of Omnicom…
All articles by Sportcal Staff
Sportcal Staff
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Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup
A collaborative piece by Kahlen Macaulay, head of sports and media partnerships and social media company Snap Inc., operator of…
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SPORTEL Returns to Singapore, Strengthening Ties Between Asia-Pacific and the Global Sports Media Industry
Monaco, 25 March 2026 SPORTEL successfully concluded its highly anticipated return to Singapore, reaffirming its role as a key platform…
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Op-Ed: How do brands turn global sporting moments into enduring connections
A collaborative article by Jamie Barlow, senior vice president for creative technology at Sparks, a global experiential marketing firm.Think about the last time…
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Op-Ed: Will Tottenham’s poor season see sponsors heading for the exit?
A collaborative piece by Tom Gladstone, co-founder at The Space Between agency.One of Tottenham Hotspur’s long-standing sponsors has reportedly notified…
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Op-Ed: How brands can drive relevance beyond the closing ceremony
A collaborative piece by Hannah Partridge, client services director at creative design agency Seen Studios.Like many of us, I’ve been…
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Op-Ed: Turning a moment into a movement at the ICC Women’s T20 World Cup
A collaborative post by Jen Vile, marketing director for the upcoming 2026 ICC Women's T20 World Cup cricket tournament.Vile discusses how…
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Op-Ed: The live sports streaming boom comes with a piracy problem
A collaborative post by Ian Franklyn, chief revenue officer at streaming video infrastructure solutions provider MainStreaming.During a live sports final, even…
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Op-Ed: How US Sport Is Building Cultural Relevance in Europe
A collaborative piece by Sam Scott, head of commercial partnerships at full-service commercial, marketing, and events agency Verve. The recent NBA…
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NBA renews Evergent ties, takes stake in broadcast software company
US basketball’s elite NBA has renewed its partnership with broadcast software company Evergent Technologies, and has made a strategic investment…