All articles by Sportcal Staff

Op-Ed: How the FIFA World Cup spotlights athletes as premium media brands

A collaborative article from Dave Dembowski, chief revenue officer at media advertising and data solutions firm Operative.Marcus Rashford MBE has transcended…
Op-Ed: Why vertical video is essential to the future of sports streaming

A collaborative piece by Rene van Koll, senior solutions architect at streaming video and broadcast technology firm Big Blue Marble. Sports…
Op-Ed: Sports rights holders should embrace relevance rather than control

This is a collaborative piece by Robbie White, account director of corporate reputation at global communications firm Edelman. BBC Bitesize, an online…
What is ‘Premium Content’ on Sportcal?

Sportcal has introduced new ‘Premium Content’ for its readers – here’s an explanation of what’s changing and what isn’t. Premium…
Op-Ed: Race Around the World – Formula One and the Art of Global Reach

This is a collaborative piece by Matt Bailey, managing partner at international sport and entertainment marketing agency Fuse, part of Omnicom…

Op-Ed: Winning in the 22nd minute – How brands can score at the World Cup

A collaborative piece by Kahlen Macaulay, head of sports and media partnerships and social media company Snap Inc., operator of…
SPORTEL Returns to Singapore, Strengthening Ties Between Asia-Pacific and the Global Sports Media Industry

Monaco, 25 March 2026 SPORTEL successfully concluded its highly anticipated return to Singapore, reaffirming its role as a key platform…
Op-Ed: How do brands turn global sporting moments into enduring connections

A collaborative article by Jamie Barlow, senior vice president for creative technology at Sparks, a global experiential marketing firm.Think about the last time…
Op-Ed: Will Tottenham’s poor season see sponsors heading for the exit?

A collaborative piece by Tom Gladstone, co-founder at The Space Between agency.One of Tottenham Hotspur’s long-standing sponsors has reportedly notified…
Op-Ed: How brands can drive relevance beyond the closing ceremony

A collaborative piece by Hannah Partridge, client services director at creative design agency Seen Studios.Like many of us, I’ve been…

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