English Premier League soccer side Crystal Palace have announced open-source software provider Temporal as their new front-of-shirt sponsor in a multi-year deal.
Temporal will debut at the start of the 2026-27 season, with the London club replacing current front-of-shirt sponsor NET88, an Asian betting company, due to new legislation banning gambling companies from holding the designation from next season.
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Temporal's branding and logo will appear on the front of the men's and academy teams' kits.
The deal has been unveiled ahead of Palace's participation in the final of the 2025-26 UEFA Conference League competition, on May 23 in Leipzig, against Spain's Rayo Vallecano.
Palace landed NET88 as their main partner in June of 2024, in a two-year deal described at the time as a record fee. The betting brand replaced Cinch, the online car marketplace, in that position.
Barry Webber, chief commercial officer at Crystal Palace, stated: "Crystal Palace has always aligned itself with innovative, ambitious partners, and our new front-of-shirt collaboration with Temporal is a perfect fit for that vision.
Their world-class platform will power some of the most exciting technology in football, and we’re thrilled that this journey will start with Palace and our supporters in South London and across the globe.
Elsewhere, Chinese consumer electronics giant Haier has expanded its soccer sponsorship stable by striking a deal with heavyweight Egyptian side Al Ahly.
Through a tie-up unveiled yesterday, Haier becomes the club's second main sponsor, with its logo now set to appear on the team's match shirts.
Mahmoud El Khatib, the president of Al Ahly, has stated: "Haier is one of the world's most respected technology and home appliances companies, and we believe this collaboration will create significant value for both parties while supporting the club's ambitious plans and enhancing the overall experience for Al Ahly fans."
Haier's most recent significant soccer-based tie-up came in December, when the brand and Italy's top-tier Serie A unveiled a deal.
Haier now sponsors the competition’s 'refcam' technical innovation initiative.
Elsewhere in Europe, the company also has sponsorship deals in place with major clubs such as England’s Liverpool FC, France’s Paris Saint-Germain, and Spain’s LaLiga top-flight.
