US golf's PGA Tour has unveiled a new tournament to take place next year in Austin, Texas.
The event, set to make its debut between November 9 and 15, 2026, will be title-sponsored by Good Good, a golf-centric YouTube channel and brand. As such, it will be known as the Good Good Championship through a multi-year deal, and will form part of the FedExCup Fall late-season PGA Tour swing.
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It will take place at the Omni Barton Creek Resort & Spa's Fazio Canyons Course, with the tournament set to be managed by Ohio-based event management firm HNS Sports Group.
This represents Good Good's first official PGA Tour partnership and its inaugural sponsorship of a professional golf tournament.
Launched in 2020, the brand – which also has an e-commerce business – received a $45 million investment from Creator Sports Capital earlier this year.
Tyler Dennis, chief competitions officer at the PGA Tour, has commented: "We are pleased to partner with Good Good Golf and Omni Hotels & Resorts on this unique event as the PGA Tour further connects and engages with our game’s younger fans.”
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By GlobalDataMatt Kendrick, Good Good's founder and chief executive, added: "This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf. We couldn’t ask for better partners in the PGA Tour and Omni Hotels & Resorts."
The tournament represents the first time the PGA Tour will visit Austin since 2023, when the WGC Match Play event was discontinued.
It will be aired domestically by both Golf Channel and by the ESPN+ streaming service attached to that major sports broadcaster.
In terms of PGA Tour commercial activity, October has already seen the sole Bermuda event on the tour extend its co-title sponsorship deal with the Bermuda Tourism Authority (BTA).
This year, the Butterfield Bermuda Championship will run between November 13 and 16 at the Port Royal Golf Course on the North Atlantic island.
The event forms part of the FedEx Cup Fall, which takes place at the end of the PGA Tour season – it has been moved from its previous slot in October.
Dhruv Prasad, meanwhile, has recently been appointed as the new chief commercial officer for the PGA Tour, one of several new senior hires made by new chief executive Brian Rolapp.
